Highway Information Media

PRODUCTS AND SERVICES:

HIM provides the tourism industry, State Tourism Departments and DOT's with a turn-key program that delivers information to travelers when they are "ready to buy".

HIM's LCD screens and touch-screen kiosks provide the traveling public with real time traffic, weather and tourism information.

HIM's program eliminates the need for Tourism Departments and DOT's to provide capital budgets for hardware/installation or staff for program administration. Touch-screen kiosks, LCD screens and database management is delivered by HIM. HIM administers advertisers' enrollment in the program, and monthly up-dates, and invoicing from its centralized operations center.

HIM provides the tourism industry with an affordable, flexible means of reaching traveling consumers when they are "ready to buy". To reach this audience, HIM uses two delivery channels.

LCD Screens: Tourism industry members (local, area, or state-wide) can advertise using multimedia LCD split-screen formats. Messages can be targeted by location. The LCD screens display real-time 5-1-1 traffic and weather information on 75% of the screen. This information is pulled from the DOT, using RSS Internet updates. The remaining 25% of the screen runs tourism messages. These messages can integrate with Welcome Center displays, touch-screen kiosk offers, or as stand-alone advertisements.

Kiosks: The touch-screen kiosks house information for restaurants, lodging, shopping, attractions, and seasonal events. Advertisers list a description of their business, and can make special offers and discounts to travelers using the kiosks. Printed turn-by-turn driving directions can also be delivered.

KIOSKS SPECIFICATIONS:

• ADA Wheelchair Accessible
• 19" (outdoors) and 32" (indoors) Touch Screen Monitors
         °   Indoor touch-screen display tourism information AND 5-1-1 traffic/weather
          information on a split screen.
         °   Outdoor (all-weather) touch-screen display
• Thermal Printing for Coupons & Directions

Technology: HIM deploys touch-screen kiosks and LCD screens that are Internet connected and equipped with high-resolution video cards. HIM continually modifies the kiosks, LCD screens and operating software to stay current with communication technology.