Brochure Distribution at Virginia's Welcome Centers
 |
Highway Information Media, LLC
- Single Pocket Slot (for 4"x9" brochures) in 1-9 Centers:
$120 per center for the year - Single Pocket Slot (for 4"x9" brochures) in 10+ Centers:
$108 per center for the year - Double Pocket Slot (for brochures larger than 4"x9" up to 8.5"x11") in 1-9 Centers:
$240 per center for the year - Double Pocket Slot (for brochures larger than 4"x9" up to 8.5"x11") in 10+ Centers:
$216 per center for the year
- Single Pocket Slot (for 4"x9" brochures)
$60 per center for three months - Double Pocket Slot (for brochures larger than 4"x9" up to 8.5"x11")
$120 per center for three months
How To Reserve Space and Gain Exposure at Virginia's Welcome Centers
Highway Information Media, LLC, in cooperation with The Virginia Tourism Corporation (VTC), will be managing the advertising and marketing opportunities for our industry partners in Virginia's Welcome Centers (VWC) and Rest Areas as a part of VDOT's Partner Marketing and Advertising Program (P/MAP).
Distributing your brochures allows our industry partners to gain exposure and help our travel counselors promote the variety of attractions, destinations, and lodging establishments that Virginia has to offer. Each VWC distributes and promotes information for Virginia as a whole, but each VWC also influences travelers within its region. It is at this local and regional level that industry partners can really increase visibility and awareness.
Assisting more than three million travelers annually, our Virginia Welcome Centers can significantly impact the travel patterns of visitors to Virginia. Ensure that your organization is well represented by participating in the Brochure Distribution Program.
Click here for the 2017 Enrollment page
Brochure Delivery to the Welcome Centers
There are two ways you can get your brochures to the Visitor Welcome Center(s):
| 1. | You can have your brochures automatically delivered to the Welcome Centers from the P/MAP Central Warehouse (this is the "Central Warehouse" option). |
| 2. | You can manage deliveries yourself and ship your brochures directly to the Welcome Centers from your location. (This is the "Direct Delivery" option) |
Central Warehouse option:
With the launch of P/MAP, you now have an option to distribute your brochures via the P/MAP Central Warehouse. The Central Warehouse is an option; it is not a required distribution methodology. As in years past, if you so choose, you can use the Direct Delivery option and assume responsibility to package, ship, and manage brochure resupply requests from the Welcome Centers.
With the Central Warehouse option, you ship your brochures to one address (the warehouse). Once received at the Warehouse, your brochure deliveries to the Welcome Centers are managed through our distribution network.
If you opt to distribute your brochures via the Warehouse, you ship all of your brochures to one address. You no longer have to ship to multiple Welcome Centers. You can also make just one or two shipments a year, for example, when your brochures come off the press, or you have an update.
We will warehouse and distribute your brochures to the Welcome Centers; the Welcome Center staff orders your brochure through our online ordering site. Once a brochure is ordered, the brochure is pulled, packaged, and delivered/shipped to the Welcome Center.
When your warehouse inventory gets low, we notify you that additional inventory is needed at the central warehouse.
Click here for packing slip
Click here for recommended quantities
"Direct Delivery" option:
You might choose to ship your brochures to each Welcome Center yourself. We call this option "Direct Delivery". This is the delivery option that had been used in years past prior to the launch of P/MAP in 2011.
If you choose the Direct Delivery option, you are responsible for sending sufficient brochures to all of the Welcome Centers that are distributing your brochures.
With the Direct Delivery option, the staff at each Welcome Center distributing your brochure will contact you throughout the year whenever additional brochures are needed at that Welcome Center.
Please ship an initial quantity of 1,000 brochures to each Welcome Center.