Highway Information Media, LLC

How To Reserve Space and Gain Exposure at Virginia's Welcome Centers and Rest Areas

Highway Information Media, LLC, in cooperation with The Virginia Tourism Corporation (VTC), will be managing the advertising and marketing opportunities for our industry partners in Virginia's Welcome Centers (VWC) and Rest Areas as a part of VDOT's new SAVE (Sponsorship, Advertising and Vending Ehancements) program
These opportunities allow our industry partners to gain exposure and help our travel counselors promote the variety of attractions, destinations and lodging establishments that Virginia has to offer. Each VWC distributes and promotes information for Virginia as a whole, but each VWC also influences travelers within its region. It is at this local and regional level that industry partners can really increase visibility and awareness.
Assisting more than three million travelers annually, our Virginia Welcome Centers can significantly impact the travel patterns of visitors to Virginia. Ensure that your organization is well represented by participating in the Brochure Distribution Program.

2012 Welcome Center Annual Rates

Brochure Pocket Specs	Annual Pocket Rate
Single Pocket - 4 " X 9" Brochure	(1-9 Centers) $120 per center
Single Pocket - 4 " X 9" Brochure	(10+ Centers) $ 108 per center
Double Pocket - Up to 8" x 18" Brochure	(1-9 Centers) $ 240 per center
Double Pocket - Up to 8" x 18" Brochure	(10+ Centers) $216 per center
Short Term Events Only - 3 Month Min $ 20 per month/per center

2012 Rest Area Packages

I81 & I77 Corridor (13) Abingdon NB, Fairfield SB, Ironto NB, Mt. Sidney/New Hope N/SB, New Market N/SB, Radford N/SB, Rocky Gap (I-77) NB, Rural Retreat NB, Smyth SB, and Troutville SB	Pocket Rate $3,210 Annually *Second Pocket...$1,605
I95 & I85 & I66 Corridor (12) Alberta N/SB, Carson, Dale City (2) 2 NB & 2 SB, Dinwiddie N/SB, Ladysmith N/SB, and Manassas I-66	Pocket Rate $3,210 Annually *Second Pocket...$1,605
I64 Corridor (5) Charlottes E/W, Goochland E/W New Kent WB	Pocket Rate $1,873 Annually *Second Pocket...$936.50