Travelers Spend Money
Deliver Your Message
When They Are Ready To Buy
Virginia Tourism’s Welcome Centers and Rest Areas are utilized by 33 million travelers every year.
You can reach those travelers with brochures, ad panels, banners, digital advertising, and more at a budget that every business can afford.
Virginia Tourism’s “Partner Marketing and Advertising Program” (P/MAP)
Tourism is a $21 billion dollar industry in Virginia. That’s why Virginia Tourism and its marketing partner Highway Information Media have created over eleven different marketing channels at Virginia’s Welcome Centers and Rest Areas that you can access.
With the P/MAP initiative, museums, attractions, hotels, restaurants, DMOs, CVBs, and other travel and tourism-focused businesses can reach these travelers.
P/MAP places heavy emphasis on ROI-justified marketing. Tourism industry partners that use the Welcome Center and Rest Area marketing channels have access to tracking data that validates participation! You will have access to traffic counts (impressions), distribution rates, digital display rates, and more.
Follow the links on this website to access enrollment forms and budget information for marketing channels such as:
HIM is incorporated as a Limited Liability Corporation for the express purpose of providing this marketing and communication service.